Archive for November, 2010

From Junky to Jolly – Choosing Low-Impact Holiday Gifts that Leave a Lasting Impression

November 29, 2010

The holiday season is the perfect time to give thanks for the clients and colleagues that make your company a success. The rich tradition of sending end-of-the-year cards and gifts is a wonderful way to reinforce the value of those relationships.

Unfortunately, however, the waste created by the holiday giving season can also leave a lasting negative impact on the environment. This year, consider an eco-friendly option that showcases your appreciation of the planet, in addition to celebrating the important people in your life.

As an initial step, make a conscious decision to avoid purchasing anything that will quickly end up in a landfill. There are a wide variety of recyclable and recycled-content cards and products available from traditional retailers and local boutiques alike. Or opt for consumable gifts, in the form of organic or fair-trade food or beverages, which are always a crowd-pleaser. You can also forego a gift in favor of donating to a charitable or environmental cause – like a reforestation effort or community garden. Just be sure to communicate that decision to your contact list in an effective way, like sending an e-card with a link to a video explaining the program.

Exercise your creativity to make this year’s holiday greeting memorable, fun and green!